Focus: Buyer enablement, data extraction, and searchability over vanity metrics.
Distribution marketing isn't about brand awareness — it's about making it easier for buyers to find you, trust you, and order from you again. We build programs that pull demand from data rather than guesswork, and enable your customers to buy more with less friction.
Every program is engineered around your ERP data, buyer behavior, and catalog structure — not generic marketing templates designed for retail or SaaS.
Replacing exact-match part number search with intent-based AI that understands technical specifications, application context, and competitive cross-references. Buyers can search how they think — by spec, by application, or by a competitor's part number — and instantly find what you have.
This alone dramatically reduces "no results" exits and buyer frustration. When a buyer can find what they need in seconds, they order. When they can't, they call a competitor who's easier to navigate.
Analyzing ERP purchasing cadences to automatically flag accounts that are subtly declining — a customer ordering 30% less than 90 days ago is a warning sign that's easy to miss manually. We build models that surface these risks before the account is truly lost.
The same data signals that show churn also show opportunity: accounts buying category A with high frequency who've never purchased category B are natural cross-sell targets. We surface both — automatically, on a cadence your sales team can act on.
Using AI to rapidly fill the data gaps that make your catalog unsearchable and uncredible to buyers. Standardizing weights, dimensions, hazmat classifications, application tags, and technical attributes across thousands of SKUs in days — not months of manual data entry.
Rich catalog data is the foundation of good search, better SEO, and lower buyer friction. We use your existing data, supplier data sheets, and public specifications to build a complete, consistent attribute set across your entire catalog.
Building data-driven outbound engines that identify procurement managers, maintenance buyers, and plant engineers at companies that match your ideal customer profile — based on active industry buying signals, not generic firmographic data.
We layer technographic signals (what ERP/MRO software they use), job change triggers, bid board activity, and expansion news into sequences that land in the right inbox at the right moment — with messages that demonstrate you understand their operation, not just their industry.
We'll audit your current catalog data, search experience, and outbound motion — and show you exactly where buyer enablement is leaking revenue.